Interesting indeed. You may be in need of a little education. A good definition of bait and switch can be found at wikipedia:
'bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute is. The goal of the bait-and-switch is to convince some buyers to purchase the substitute good as a means of avoiding disappointment over not getting the bait, or as a way to recover sunk costs expended to try to obtain the bait. It suggests that the seller will not show the original product or product advertised but instead will demonstrate a more expensive product.'
The website said (and STILL says) in stock at the low (lower than any other website) price of $28. The rep said it was on backorder and gave me NO option to wait. She immediately tried to sell me another product for $90 saying that I must really need the item fast since I had ordered with expedited shipping!!! It doesn't matter what company made the new item, it was MUCH more expensive and had the same functionality. The fact that it was a 'no name' brand only makes it an even worse deal. It shouldn't be hard for you to agree that this matches exactly the above definition!!
Look maybe your company has brained washed you into thinking these sort of practices are actually legitimate but the LAW would say they are not.
Also if your's was a respectable business you wouldn't have replied to my email so personally. You didn't even try and defend the rep I talked to. I didn't attack you only the company you work for. Maybe you took offense because you are the owner, in which case you probably belong in jail. In any case you should learn how to correspond with customers...or go work for a respectable company.
If you made it this far in the email then pat yourself on the back, reading is hard!!